Certification CDME : Certified Digital Marketing Expert - Akwa Douala

CDME : Certified Digital Marketing Expert
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
Successfully certified DMI members:
- Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
- Understand the importance of digital channels and strategies and know how to use SEO online and offline, paid search, content, advertising and email to drive customer engagement.

COMPÉTENCES/CONNAISSANCES
Introduction to Digital Marketing
Content Marketing
Social Media Marketing
SEO (Search Engine Optimization)
Paid Search (PPC) with Google Ads
Display and Video Advertising
Email Marketing
Website Optimization
Analytics with Google Analytics
Digital Marketing Strategy